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Martinborough’s Best Kept Secrets: Fun Things to Explore

This little Wairarapa town is one of New Zealand’s hidden gems. It’s off the beaten track for most international visitors, who tend to hit up the big cities.

Consequently you’ll find lots of locals and Kiwis from around the country popping over to taste the wines, shop the boutiques, ride some bikes and generally enjoy themselves.

Established in the late 19th century by John Martin, its unique layout is inspired by the Union Jack, with streets radiating out from a central square. Located just over an hour’s drive from Wellington, it is a magnet for wine enthusiasts and gourmets alike, who nip over the hills at the drop of a cork (or screwcap to be correct).

Martinborough Hotel
The grand old lady of Martinborough, Martinborough Hotel, located on the square

But if that wasn’t enough, just down the road, less than 20 minutes drive, is Greytown. It’s another sweet little town named after Govenor Grey and not at all grey in disposition!

I’m going to say outright, Martinborough has everything, and I would suggest you spend at least two if not three nights here to pivot from coast to winery, boutique to pub and all the little eateries in between.

Where is Martinborough?

Good question!

Martinborough is one of New Zealand’s smallest wine regions, south west of Hawkes Bay and north of Wellington.

On the map below, you can see it’s located in the heart of the Wairarapa (lower North Island) and is an easy drive from Wellington (80km), Palmerston North (133km) and Hawkes Bay (250km from Hastings).

It’s known for its boutique wineries and the iconic annual Toast Martinborough, the wine and food festival held here each November.

You don’t need to be a wine drinker to enjoy Martinborough though. On one visit, it wasn’t the vineyards we frequented, rather we just hung out in the little village of Martinborough itself and the next day drove all the way down to Cape Palliser (69km, about 1 hour and 20 minutes) to climb the 252 steps up to the lighthouse. More on that puffy effort below!

View from the Cape Palliser lighthouse
View from the Cape Palliser Lighthouse

Where to stay in Martinborough

The pièce de résistance is the Martinborough Hotel, right on the square, built in 1882. It’s an elegant old lady that could tell many a tale of the travellers and settlers who have stayed and imbibed over the years.

There are only 20 rooms. The luxurious suites out the back have been refurbished, each one unique, in a beautiful garden setting and this is thee place to stay.

The original character remains in the heritage and petite suites upstairs above the bar and restaurant, and each is decorated individually, some with claw-foot bath tubs, all with Ashley & Co bathroom products, and French doors opening onto the wraparound veranda on the first floor. Each has unique linen curtains and plush bedding.

Martinborough hotel suite
Our sweet suite

The ground floor restaurant, Union Square Bistro & Bar, is one of the best in town and the bar is a great place to plonk oneself for an ale and watch some sport, or sit outside with a wine under the umbrellas and soak in the village vibe.

Look to the right and you’ll see the oldest family business in town: Pain & Kershaw general store, which has been run by the Kershaw family since 1910. P&K, as the locals call it, is now a grocery, general store and Mitre 10 all in one.

Martinborough Hotel garden and suites
Martinborough Hotel garden and suites

Things to do in and around Martinborough

Visit wineries!

Back in the day, Martinborough was the hub of the Wairarapa farming communiy until the 1970s when wine from the “old world” started to become a thing in New Zealand. The soil here was deemed similar to Burgundy and thus paddocks were transformed into vineyards and pinot noir was planted. Within a few years the accolades were pouring faster than an uncorked bottle.

Entrance to the Runholder
Martinborough’s latest hospitality venue is The Runholder

Today there are more than 20 cellar doors to keep you from becoming parched in Martinborough and eight wineries also offer food (check first as they are not all open every day). The good thing is they’re within cooee of the each other if you are walking or cycling (unless you have a sober driver like I do!).

The “big boys”, the heroes of Martinborough’s wine scene are:

  • TK (Te Kairanga)
  • Luna
  • Palliser Estate
  • Ata Rangi
  • Martinborough Vineyards

They all provide wonderful tasting and dining experiences and if you haven’t visited them before, you will want to. TK and Martinborough Vineyards, along with Lighthouse Gin have now all come together at The Runholder, so I recently popped in for a visit and to meet the wine maker and gin distiller.

But these groovy guys are also delightful and worthy of your presence:

  • On Giants’ Shoulders
  • Moy Hall
  • Poppies Martinborough
  • Colombo
  • Coney Wines
Cycling through a Martinborough vineyard
Cycling through a Martinborough vineyard. Pic from Destination Wairarapa

Shopping & Eating in Martinborough

The best thing about visiting shops in little towns in New Zealand are the staff – and of course the stuff. But the owner is usually the one you’ll meet behind the counter and get chatting to.

You’ll find a handful of homeware and boutiques shops, and ones selling jams and sweets, antiques, a bakery and burger and pizza joint here.

The Petit Hotel reflected in 17 Blonde Homewares window
The Petit Hotel reflected in 17 Blonde Homewares window

Wander into the bottle store and choose a local wine to take home (if you’re not going to make it to the winery itself), or if you’re like me, get entirely distracted by all the cute bottles filled with New Zealand gin. The gin scene is a big deal in NZ – but I digress.

It was at Jessica’s Living Room, just opposite the Martinborough Hotel, where I was recommended to try the fried chicken pieces at Mesita Wine Bar, just round the corner. I had been browsing her beautiful homeware and curiosities and we got chatting. As you do.

So I went back to the hotel where the husband was resting in our room and told him we were off at 5 for a pre dinner snack. Mesita lived up to its recommendation when the plate of three hot, crumbed pieces of chicken arrived drizzled in honey. Mexican KFC, we called it. Washed down with a margarita and I had pretty much spoiled my appetite for dinner!

Jessica's Living Room
Jessica’s Living Room
Mesita wine bar
Mesita wine bar
Mesita Mexican chicken
The delicious Mexican chicken!
My passionfruit margarita at Mesita
My passionfruit margarita at Mesita

Martinborough Brewery. Beer lovers rejoice, because there is more than just wine in this wine-soaked town. In fact they say the favourite drop of a wine maker is a beer. At another location on Martinborough Square you’ll find this brewery and tasting room and can also imbibe in their garden bar.

And while I did mention it above, in case you glossed over it, I highly recommend lunch or dinner at The Runholder, on the outskirts of town, where you can also have a tasting of TK wines, Martinborough Vineyard wines and Lighthouse gins.

Taste the good oil

Where there’s grapes, you’ll usually also find olives! Local oil producer Olivo offers tastings of their award-winning olive oil and infused oils, like porcini or fennel, and learn some interesting facts about the oils, what they would be great with and take some home.

Olivo olive oil tasting
An Olivo tasting

Visit Cape Palliser

I had never been to Cape Palliser and for some reason I really wanted to go. It’s a decent drive (about an hour an a half) past farms and down country lanes to the southern coast of the North Island.

I made the breathless video here at the top – you can see the tourists leaping up like mountain goats. Unlike myself. What climbs up must climb down…

We set off from Martinborough and stopped at The Land Girl Cafe for a smoothie and a yoyo (for me anyway). This cute roadside cafe is in the middle of nowhere, on the front of a paddock and filled with Kiwiana souvenirs and locally made bits and bobs. The “dining room” has mismatched furniture and the food is made to order from the little counter, while the owner sat around the corner on the computer. It’s adorable!

The Land Girl Cafe at the end of the farm driveway
The Land Girl Cafe at the end of the farm driveway
The coastal road to Cape Palliser
The coastal road to Cape Palliser

The road to Cape Palliser is so coastal, some of it has crumbled into the sea. It’s a lovely drive and you’ll finally get to the lighthouse carpark when the road can go no further. Now it’s time for the wooden steps. All 252 of them! I shot up the first 100 like a gazelle, using the handrail to haul myself up. Then it was about 20 at a time, with a break for gasping and taking in the views as well as the breaths.

I could see what looked like a young (fit) couple getting out of their car down below and I knew I had to get to the top before they came scooting up my rear. Where is my husband, you ask? He’d long bolted to the top. Someone must have shot a starter gun at his backside, as clearly one of us thought it was a race!

Top of Cape Palliser steps
Made it!

BUT what no one told me was that when you climb up 252 steps, you also have to climb down!! By now my legs were wobbling like jelly and I was again gasping the hand rail to stay upright. And yes, as you suspected, my thighs ached for four days afterwards. (I really should do steps like this a couple of times a week!)

After looking around and taking photos, we made our way back this time to Greytown where our night at the White Swan was booked.

Oh, you could also stop at Captain’s Table food truck and grab fish and chips to eat on the beach before you leave the coast.

Cape Palliser lighthouse
Cape Palliser lighthouse

Visit Greytown

Greytown is an adorable little town – one main street actually. I stayed a night here (at the iconic White Swan) after my night in Martinborough, but you could easily drive through here in 15 minutes (18km) for the shopping.

If you go via Featherston you could pick up some local cheese from C’est Cheese for a picnic or to go with your tipple before dinner.

In a nutshell, people come to Martinborough for the wineries and Greytown for the boutique shops. More on that in my next post.

Shoe Minx, Greytown
Shoe Minx, Greytown (I think this has closed down now though…)

If you’re ready to see more of New Zealand, but don’t know where to start or how long to allow, you might like my NZ Itinerary post.

Also in the Wairarapa is the award-winning luxury lodge, Wharekauhau Country Estate. I was lucky enough to be invited to stay, so with my cousin Kate, we drove from Hawkes Bay via lunch in Martinborough, and then a posh night at Wharekauhau – the lodge that Prince William and Kate stayed in when they last visited New Zealand!

You can read all about Wharekauhau and see my swoony pics in this post.

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Bruce Orbell

Thursday 13th of January 2022

My Dad, a fourth generation Kiwi, was born in Martinborough in 1900 and I really enjoyed reading your blog about his hometown. I live in Melbourne and would love to visit Martinborough visiting the places you mention. Thank you!

Megan Singleton

Thursday 13th of January 2022

Thanks for your comment Bruce and I hope you can get over here soon! - Megan

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Hi, I'm Megan Singleton and I'm the word slinger of this travel blog as well as on radio in NZ every Sunday. Former Travel Editor at Yahoo NZ and current freelance writer for a few newspapers and mags from time to time, I set off on this travel writing journey 20 years ago and I've pretty much always got a suitcase half packed (or half un-packed!) I'd love you to join me on Facebook or Twitter and sign up for my newsletters if you want loads of travel tips, advice and deals!